The Loyalty Card as a Promotional Tool to Improve Customer Essay

The Loyalty Card as a Promotional Tool to Improve Customer Satisfaction - Essay Example From this discussion   it is clear that loyalty cards are the prominent loyalty cards used in maintaining customers to attain maximum profits. The aim is to provide customers with shopping loyalty cards that accumulate points on every shopping visit. Accumulation of the points aids the customer at a future date to redeem the points by purchasing products from the store without using liquid cash. Customers also get access to special discounts as long as they have the card.Consumers are spending less on non-essential items. The use of loyalty cards to secure and retain customers is a scheme used by many individuals to attain profits. The project aims to analyze and evaluate the impacts of the current financial crisis on consumer buying behavior. Tesco as a store gets a huge number of clients on a daily basis. It is important for them to seek interest on the impact of loyalty cards on customer satisfaction and retention. With the loyalty cards program, Tesco ensures that they purchase non-essential items with the use of the loyalty cards with the hopes of securing a sale in future. As the study outlines Tesco is a company with a large customer clientele hence retaining the customers remains a big challenge for them to achieve. The main objective of using loyalty cards is to offer a clear analysis by offering existing customers the cards. Every customer who purchases a certain amount of products is provided with a card that will be used to obtain points. The objective is to have all clients in the database enabled for use of the reward scheme. The research will ensure proper usage of resources to attain the maximum number of clients. As the research analysis continues collecting information on how clients view the study comes in as an important aspect. Tesco is an international chain of stores. The company sells products ideas to customers willing to experience first customer service.  

Referee report Essay Example | Topics and Well Written Essays - 2500 words

Referee report - Essay Example The study found that M & As provides a positive impact on systemic risks for the transfer function estimation based on aggregate Z-score. Other evidence from the history and empirical findings favoured the efficiency hypothesis as opposed to the hypothesis of the imminent failure. The authors assessed how Banking system over relying on merger guidelines based on Herfndahl-Hirshman Index might curb the possibility of increasing risks associated with M & As. The understanding of risks and stability for banks undergoing merger and acquisition has drawn immense attention hence widely published in the banking empirical literature. The area of study is important for strategies in the banking sectors as well as the investors to devise methods that assess the possibilities of securing risks or attaining stability after merger and acquisition. Most of the empirical and theoretical framework was relevant with the exception of a few materials and concepts used by the author. However, I believe the area studied is very important. Therefore, I wish to illustrate and give my personal views as follows: 1. I am not sure whether the probabilistic model proposed and developed by the author as a mean of analysing the relationship between the systemic stability and the merger of banking system can provide the function it was proposed to offer. 2. The reason relates to the description of the model. The authors assert that the model uses a theoretical framework in establishing the differences between the imminent failure hypothesis and the efficiency hypothesis. One would wonder how they measured the levels of failure in the banks. Using financial distress, and bank failure as the indicator is relative and not objective. 3. Besides the model uses the assumption that when banks have low levels of probability for failure, they are likely to experience reduced systemic crises, and contagious bank runs, which were not substantiated appropriately as would be expected (Carlton and

Edgar Allan Poe Biography

Edgar Allan Poe Biography Edgar Allan Poe was an important writer of the 19th Century. His imaginative storytelling led to literary innovations and earned him the nickname Father of the Detective Story' (Bio.com). His short story, The Murders in the Rue Morgue is the first example of detective fiction. His writings were often dark and scary. He was an early writer of the horror story. Poe had a rough childhood, depression and dark moods as an adult, and a bad early death. Poes life and writings can be compared to the modern writer of horror, Stephen King. There are things that are alike about the two authors and things that are different. Poe was born on January 19, 1809 in Boston, Massachusetts. He never knew his parents, who were actors. His father, David Poe Jr., left the family and died in about 1810 or 1811. His mother, Elizabeth Arnold Poe, died of tuberculosis at the age of twenty four in 191. Poe was three at the time, and her death may have warped Poe for the rest of his life. He always remembered more or less unconsciously-his mother vomiting blood and being carried away from him forever by sinister men dressed in black (Asselineau 409). She had 3 three children, and Edgar was separated from his brother and sister. His brother, William, died young, and Rosalie lost her mind. Edgar was taken in but not adopted by John and Frances Valentine Allan. Edgar was close to Frances, but not to John. John was a prosperous tobacco merchant in Richmond Virginia, and wanted Edgar to join him as a clerk in his business. Frances was probably responsible for taking Poe in. He was a good poet by the time he was thirteen, but his headmaster and John discouraged his poetry. Sometimes they were nice to him and sometimes not. The family moved to England in 1815 where Poe attended a classical academy until 1820. Then they came back to Richmond where Poe attended the school of Joseph H. Clarke and wrote several poems in honor of local schoolgirls. Edgar was in love and secretly engaged to Elmira Royster when he went to the University of Virginia 1826. The engagement fell through. Edgar did well and made good grades, but John did not give him much spending money so he got lots of gambling debts. Some scholars think that Poe drank heavily during that time, but others say that even small amounts of alcohol had a bad effect on him. John refused to pay the debts, so in 1927 Poe joined the army. He came back two years later when he learned that Frances Allen was dying of tuberculosis, but she died before he came home. In 1930 Allan got him into WestPoint, but he was expelled for poor handling of his duties, so in 1831 so Allan disowned him. Historians also know that John Allan had gotten married again without telling him, so they fought. Some people think that Edgar got expelled on purpose to get back at John. When John died, he didnt leave any money to Edgar, but he did leave money to an illegitimate child Edgar had never met. Duri ng this time, Poe wrote several volumes of poetry including Tamerlane and Other Poems (1827), and Poems (1831). Historians do not know much else about his life during this time, but in 1832 he was working in Baltimore writing short stories. By 1833 he was living with his fathers widowed and poverty-stricken sister Mrs. Clemm in Baltimore and won a $50 prize for the story MS Found in a Bottle in a short story contest in The Baltimore Saturday Vister. He also started working on a play, Politician, which he never finished. He began working for the Southern Literary Messenger of Richmond and by 1835 was its editor. For most of the rest of his life he worked for various magazines but was usually fired because of his strange behavior made worse by alcoholism. He wrote many poems, stories, and articles which got him a little money and lots of criticism. They also made him well-known. His poems always had an easy, unforgettable rhythm, and his stories were always weird and concerned with death. He still lived most of the time with Mrs. Clemm, and married his 13-year-old cousin Virginia Clemm in 1836 who was his literary inspiration as well as his love interest (Biography.com). She was pale and fragile, like many of Poes characters. He was very devoted to her, but in 1842 she broke a blood vessel while singing. She recovered somewhat, but died in 1847 of tuberculosis. Her death caused him to ruin his life. Some historians believe that his alcoholism got worse and he took a lot of drugs. Others believe that he became ill and because of a brain lesion in his youth, had manic and depressive moods. He also began to give attention to other women and became engaged again to Elmira Royster Shelton who was now a widow. He continued to write and publish many stories and poems throughout this time. Historians do not know exactly what he did for the last of his life, and his final days remain somewhat of a mystery (Biography.com). He continued to be very distraught over Virginias death. On September 28, 1849 he attended a birthday party in Baltimore, drank wine, and went on a drinking spree. He was found ill in a Baltimore gutter on October 3, 1849. He was taken to Washington College Hospital where he died on October 7. His last words were Lord help my poor soul (Biography.com). He was buried in what is now Westminster Churchyard on October 8, 1849, and a monument was built to him later. Mrs. Clemm and her daughter are buried next to him. Edgar Allen Poes stories often have dark themes of death, lost love, or dying. His characters are often alcoholics or have drug addictions. They are not happy stories and his characters sometimes seem insane. A modern person who is like Edgar Allan Poe is the horror writer Stephen King. Both authors had a hard early life and were abandoned by their fathers when they were very young. They were both good students in elementary school and started writing when they were young. Both moved around a lot as children and were outsiders in high school. In college both of these writers started drinking. Also, both of them worked hard to make it where they got. Poe worked so hard that when he was 16, he swam 7 miles across the James River to prove himself, emulating Lord Byrons swimming across the Hellespont, as a physical expression of his determination to make a name for himself, to be a great writer (Hoffman 323). Both of the authors wrote about characters that had drug and alcohol problems. Stephen King has also written a lot of stories and is an important writer. Unlike Poe, Stephen King has had a long and successful career, is very famous and has made a lot of money. He is about sixty-five year s old and he is still writing. Edgar Allan Poe wrote many stories, poems, and other things. He was a very important writer of the 19th century and is still recognized as one of Americas most influential writers. Even though he wrote almost 200 years ago, his stories and poems still, shock, surprise, and move modern readers (Biography.com). However he never made very much money, was mostly unrecognized during his life time and died young. He will always be remembered for his fascinating and gruesome works. Bibliography Asselineau, Roger. Edgar Allan Poe. American Writers: Volume 3. Ed. Leonard Unger.  New York: Scribner, 1974. Hoffman, Daniel. Edgar Allan Poe. World Poets: Volume 2. Ed. Ron Padgett. New York:  Scribner, 2000. 323-331. Print. Perkins, George, Barbara Perkins, and Phillip Leininger, eds. Poe, Edgar Allen. Benets Readers Encyclopedia of American Literature. New York: Harper and Row, 1991.  853-6. Print. Unger, Leonard. American Writers: A Collection of Literary Biographies. New York: Scribner, 1974. 409-432. Print.

Research Synopsis Format Essay

Savings form an important part of the economy of any nation. With the savings invested in various options available to the people, the money acts as the driver for growth of the country. Indian financial scene too presents a plethora of avenues to the investors. Though certainly not the best or deepest of markets in the world, it has reasonable options for an ordinary man to invest his savings. One needs to invest to and earn return on idle resources and generate a specified sum of money for a specific goal in life and make a provision for an uncertain future. One of the important reasons why one needs to invest wisely is to meet the cost of inflation. Inflation is the rate at which the cost of living increases. The cost of living is simply what it cost to buy the goods and services you need to live. Inflation causes money to lose value because it will not buy the same amount of a good or service in the future as it does now or did in the past. The sooner one starts investing the better. By investing early you allow your investments more time to grow, whereby the concept of compounding increases your income, by accumulating the principal and the interest or dividend earned on it, year after year. The three golden rules for all investors are: †¢Invest early  Ã¢â‚¬ ¢Invest regularly †¢Invest for long term and not for short term This project will also help to understand the investors facet before investing in any of the investment tools and thus to scrutinize the important aspects of the investors before investing that further helped in analyzing the relation between the features of the products and the investors’ requirements. Who is investor? An investor is a person or entity that purchases assets with the objective of receiving a financial return. The assets an investor may buy range widely, but include stocks, bonds, real estate, commodities, and collectibles (e.g. art). The portfolio of an investor commonly includes a variety of assets that balance the rewards and risks of each investment. An investor is distinguished from a speculator, who seeks to make quick, large gains from price increases on risky assets. Generally, an investor has a longer time horizon for achieving a return, which may include regular cash payments from the income the asset generates, capital appreciation from the rise in the asset price, or bo Standing on the threshold of the economic revival of the Indian economy where the recovery and growth are already knocking at our door to usher the new order with a note of optimism. The potential of India as a market and as a manufacturing base continues to attract more and more interest of the world at large. Undoubtedly, lot of development is taking place in the investment pattern of the economy and its multiplier impact would be there to be witnessed over a period of years. Investment scenario is changing very rapidly. Emergence of modern instruments of investment like Mutual Funds, Systematic Investment Plan, RBI Bonds, and Infrastructure Bonds proves to be a better option for the investors in comparison to the old instruments of investment such as fixed deposits, savings, recurring deposits etc. This project deals with the thorough study of these modern instruments in respect of their returns, liquidity, and tenure & safety aspect etc.

Sexism/Racism in One Flew over the Cuckoos Nest - 1542 Words

Now First and Foremost, i must Explain this, I payed little attention to the novel and movie, but this Essay will more then likley get you a C or a B, Depending on if you make changes to the paragraph that starts with The portrayal of woman in One Flew over the Cuckoo’s Nest is in a way, a role reversal. The Woman are strong, leaders and feed off the power they possess as the men are weak, passive-non aggressors who get ordered around and (until the introduction of McMurphy) have no say in what activities or what happens. it retells the story too much and needs fixing but i think that i have almost done this with my final copy, please e-mail me on kippa_dog@hotmail.com if you can think of a better way of putting it.also, make sure that†¦show more content†¦A mistake was made somehow in manufacturing, putting those big womanly breasts on what would of otherwise been a perfect work, and you can see how bitter she is about it.† -Kesey, Ken. One Flew Over the Cuckoos Nest page 11. London: Picador, 1962 The implication here is that the only real women are those whose big breasts make them objects of desire for men. McMurphy undermines Big Nurses power over the other male patients by characterizing her as a bitch a buzzard and a ball-cutter (pages 51-52). He wins some major battles with her by asserting the right for the men to watch the ball game on TV (pages 111-114) and by organizing the deep sea fishing trip (Part3) Kesey chose to portray Ratched as an stereotypical unlikable old woman referred to in blatant sexual terms with gender specific insults about her used to win fights between her and her patients, giving the novel a sexist value. The African-American nurse’s aides in one flew over the cuckoo’s nest are racially depicted by Kesey, with mentions to them being sadistic sodomites, and implications that they are inferior to white people in society. Many a reference is made to these abnormal behaviours in pages 14, 31, 33, and 117. The Black men in One Flew over the Cuckoos Nest are presented as Big Nurses henchmen. There is the repeated suggestion that they aid in the matriarchal degradation of men by anally raping them, for instance, in theShow MoreRelatedGeorge Orwell s One Flew Over The Cuckoo s Nest2635 Words   |  11 PagesGrace Wang Period 3 Humanities V 4/17/2015 Defending Controversial Novels Essay Draft Kesey Flew East, His Critics Fly West: They’ve All Missed the Merit in the Cuckoo’s Nest â€Å"There s something about taking a plow and breaking new ground. It gives you energy† (Kesey qtd. in Sova 244). This energy, however, comes with a cost, as demonstrated by Kesey’s revolutionary novel One Flew over the Cuckoo’s Nest. In the process of writing the book, Kesey embarked with ambitious goal of ultimately reshapingRead MoreOppression in Cuckoos Nest1621 Words   |  7 Pageselements. An example of this exists in the two texts, â€Å"One Flew Over the Cuckoo’s Nest,† and â€Å"The Life Your Save May Be Your Own;† in both texts we see a clear correlation between the plot events in the stories and the events that took place in American History to oppress women and Native Americans. â€Å"One Flew Over the Cuckoo’s Nest,† and â€Å"The Life You Save May Be Your Own,† are similar due to the fact that they both metaphorically represent racism in the United States; it is clearly displayed throughRead MoreKen Ke sey s One Flew Over The Cuckoo s Nest1641 Words   |  7 PagesCalifornia mental health facility, Ken Kesey formed the basis for his novel, One Flew Over the Cuckoo’s Nest, published in 1962. The book was enormously popular, selling nine million copies, especially after the award-winning movie released in 1975. Even in the face of all this success, many school districts have voted to ban this book from their curricula. The reasons for removal have been numerous, but can be summed up by one Ohio school, which said that the book â€Å"glorifies criminal activity, hasRead MoreAn Analysis Of Ken Kesey s One Flew Over The Cuckoo s Nest 1311 Words   |  6 PagesWhile One Flew Over the Cuckoo’s Nest is only a little over fifty years old, it feels like an even more dated story then some things written hundreds of years ago. This is because it is set in a field, psychology, that is constantly evolving and makes drastic progress in short amounts of time. The sexist and r acist undertones coupled with the outdated view of psychology dates the book and undercuts the theme of the story. Psychology is the study of the human mind and behavior. It is only roughly

Drunk Driving Should Be Imprisoned On The First Offense

Many loved ones are lost each year due to drivers under the influence of alcohol. The biggest cause of the deaths in the United States is Drunk Driving. Drunk Driving is such a big issue that it has an effect on all age groups. The majority of the cases reported are from the age groups 20-26. This was the most common group involved with drinking and driving. Studies show that the DUI rate dropped from 2010 to 2013, now it s back up again at the same rate from before. The government has taken many precautions due to all the DUI’s yearly, by making ignition installments legal to DUI users. This system has helped the United States save many lives by not letting the driver start their car without having a BAC level of .00. Even though some†¦show more content†¦If you think of the amount of people that is, it s horrifying. I have seen DUI arrests and deaths in my hometown, it s crazy to think that people would go out and liquor themselves up and end up driving into head on traffic or crashes into a random field without any knowledge of it. There are many reasons why I think they should imprison Drunk Drivers on their first offense, but there is also another side that will argue against me. Many will agree that it is logical to imprison drunk drivers, but it also depends on how much they have been drinking and how intoxicated they really are. Alcohol is a substance that can change your ways of thinking and the way you function. You can only imagine the way someone would drive while intoxicated and behind the wheel. Many deaths are recorded each year due to the â€Å"devil in the bottle†, These numbers have been raised and lowered throughout the years according to my research. I took a pol l at school and recorded the information on what the student body had to think about my topic. About 70% of the students I asked said that drunk drivers should be imprisoned on their first offense because â€Å"they can cause total harm and can ruin people s lives.† said Nestor Brenes, a former student here at Chowchilla Union High School. The other 30% said that they should NOT be imprisoned because they said â€Å" it depends onShow MoreRelatedDrunk Drivers Essay1097 Words   |  5 PagesDriving a vehicle is a huge responsibility, and can be dangerous for anyone who is careless on the road. That danger increases as drivers attempt to drive either intoxicated or drunk. Blood alcohol concentration, also known as BAC, is the amount of alcohol in the blood of one’s system, and is used as a measure of degree of intoxication in an individual (answers.com). In the United States it is illegal per se, to drive with a BAC of .08 for all drivers who are 21 and older (nhtsa.go v). As the bloodRead MoreHow Does the Bottle Taste in Prison? Essay769 Words   |  4 Pagestwenty-seven people die as a result of drunk driving which equates to approximately 10,000 people a year. Driving under the influence is a crime when a person’s blood level of alcohol exceeds the legal limit of 0.08%. Standard penalties against first time offenders include: having their driver’s licenses revoked and paying a fine ranging from $500-$2,000. All drunk drivers should be imprisoned for eight or more months because they are likely to repeat the offense, they cause most automobile fatalities/injuriesRead MoreEssay about Drunk Drivers Should Be Imprisoned on the First Offense758 Words   |  4 PagesDrunk Drivers Should Be Imprisoned On The First Offense Drunk Drivers accounted for 32% of all traffic fatalities last year, which amounts to someone being killed every 45 minutes by a drunk driver. The penalties for most states is just temporary suspension of driver’s licenses for up to 1 year, and to only pay associated fines accessed by the court. Usually, drunken driving offenders are back on the road driving within a year, and with the assistance of a good attorney with weeks. AlthoughRead MoreSobriety Court Is More Appealing Than Jail Essay1542 Words   |  7 PagesSobriety Court is available for those who have felonies or convictions of drunk driving offenses to receive a driver s license with certain restrictions. This is one of the choices a judge in the state of Michigan may sentence someone with a DUI offense. An example of this would be if a mother of two was convicted of drinking and driving, she could either spend five years in jail or take two years of sobriety court, where the mother could live at home with her family, go to work, and drive (withRead MoreEssay about Crime876 Words   |  4 Pagespunishable by law, usually considered an evil act. Crime refers to many types of misconduct forbidden by law. Crimes include such things as murder, stealing a car, resisting arrest, possession or dealing of illegal drugs, being nude in public , drunk driving, and bank robbery. Crime is an act that has been timeless and has been committed practically since the start of time. For example, ever since Cain killed his brother Abel (B.C.), people being charged with witchcraft in the 1600’s, prostitutionRead MoreLegal Consequences That Can Be Faced By Bolton Co1988 Words   |  8 Pagesencounter and provide aprotective measure. If the Health and Safety Law is not followed and there is a breach which is the case in the given scenario then it comes under the criminal offense that punishable by either fine or the director of the organization could be imprisoned (MacIntyre 2014). In the given scenario where the offense is a casualty, the fine against Bolton Co can be anything ranging from 100,000 pounds to 1 million pounds. An organization that is found guilty of breaching the health andRead MoreWhen I Read That The United States Has A â€Å"Drug Problem†,1060 Words   |  5 Pagesthe United States has a â€Å"drug problem†, I immediately thought of the obvious culprits like heroin or cocaine. What most people fail to realize, however, is that substances like alcohol and nicotine are considered to be drugs as well. Throughout my first year of college I have gotten to know more about drug abuse than I ever knew before. I realized that the way in which most young people cope with disorders like depression or anxiety is through substance abuse. While some people look at this as a helpfulRead MoreRunning Head : Legalize Marijuana1528 Words   |  7 PagesRunning Head: Legalize Marijuana Pro-Legalization of Marijuana in California Mirna Abujudeh CSUSB Mary Dolan PSYCH 105 T/R Intaking Marijuana for Medical Purposes Should be Legal for the Sick and Ill in California Marijuana has been achieving euphoria for humans since ancient times; the use spread from China to India and then to North Africa and Europe as early as A.D. 500. Cannabis is said to contain over 400 different chemicals, the main ingredient that impinge the mind is THC. TheRead MoreDrug Addiction And Its Effects On The Brain4200 Words   |  17 Pagescombined with the rise of crack cocaine in the early 1980s, minor drug offenders were filling the United States prison system at a rapid rate. From 1980 to 1990, the U.S. prison population doubled while, at the same time, the proportion of those imprisoned for nonviolent drug crimes grew from 7.5 percent to 24 percent; over a 300% increase (D Amico, 2013). In order to be proactive in rehabilitating an offender with a substance addiction, many aspects of their problem needs to be addressed. AccordingRead MoreShould Marijuana Be Legalized?2147 Words   |  9 PagesAll Drugs Should be Legalized in the US Over the past twenty years we have made a tremendous amount of changes in terms of what should be considered legal and illegal substances. For example, we can focus in on one specific drug that has become popular in controversial debates recently, marijuana. Until this point, marijuana was considered illegal. Recently, a handful of states have made the decision to decriminalize the possession of small amounts of marijuana. To date there has been

Why A Business Market Is It s Name Value Or Their Customers

What is more important to companies is it their name value or their customers? This question is what is going to be answered and all your curiosity will be exchanged to support to one of the two sides. This week s reading consisted of two articles that have different views, but at the same time are written in two different centuries so it is understandable that their views are completely different, a lot of things change in the world of business. I will summarize both articles and then inform you on their main view and then answer the question myself on where a business market stands. I will start with summarizing the first article, this author of this article is named Levitt.T. and it is called â€Å"Marketing Myopia†. He starts with his main claim early in the article and this claim would be that for a company to grow then the company indeed depends on its customers. If a company is not growing then it is simply due to false management and the manager is at fault. Growth of a company also comes with two other factors that are not particularly as big as customers, those two factors are from population and competition. Due to the correlation that competition has with population they both go hand-in-hand. It also states that companies believe that customers / society is a dependent variable in which this is false because they argue that customers are independent variables and that the market follows the customers wants and needs and not vice-versa. This view for businesses hadShow MoreRelatedGlobal Marketing : Global Brand, Indian Brands, Product, Branding S trategies Essay1512 Words   |  7 Pagesthose of another. Brand Building process is a value addition technique which projects the image of the product, the company and the country at large. Branding is more powerful than it is normally perceived and those companies which realized this have capitalized by building a strong Global Brand. In this paper, an attempt has been made to study the concept of global brands, branding strategies, top Indian brands working successfully in global market with special reference to the obstacles in wayRead MoreMarketing and Boost Juice1087 Words   |  5 Pagessuccess of the Boost business moving forward. Boost uses customer-driven marketing strategy to differentiate their products, such as Segmentation, Targeting, Differentiation and Positioning to differentiate their products from their competitors. Market Segmentation The market segmentation is used to divide the consumers and group them into smaller segments, each of which can be reached by distinct marketing programme. The concept attempts to reconcile differing customer needs with limited companyRead MoreMarketing Strategies For The Marketing Strategy1453 Words   |  6 PagesINTRODUCTION: Every product has some worth or cost in the mind of the ultimate customer. This is called perceived value of that product. It is the customer’s perceived value of a certain product which sets the price, which a customer is happily willing to pay for it (Mack, 2012). Most of the time, the true cost of production for the particular products and services are not known to the customers. Instead, they feel the worth of a product from their sense of feeling and decide to buy it even on higherRead MoreThe Role of Brands in the Marketing of Technology Products1509 Words   |  7 PagesAbstract This paper aims to explain the strategic importance of branding in the technology industry and the significant role branding plays in creating brand identity individuality. We will mention some major market factors that make technology companies invest in branding more than anytime before. We will also discuss how branding is essential for technology companies to differentiate their products from other companies that produce similar ones and also the role of branding in protecting theRead MoreCase Study : Delta Air Lines1350 Words   |  6 PagesRecommendations 1. Delta s customer complaints were double the industry standard in 2009. During this period, Delta had the lowest record for a large air carrier with on-time arrivals. In addition, they have the greatest number of complaints for poor service and lost bags. The number and severity of these complaints will damage the image of Delta Air Lines. Recommendations: Delta must be proactive with operational improvements or they will promote a negative reputation for their brand name from which theyRead MoreKey Components Of Marketing Plan For Godiva Gems923 Words   |  4 PagesNAME: ELVIS BITOK KEY COMPONENTS OF MARKETING PLAN FOR GODIVA GEMS INTRODUCTION Marketing plan is key component of attaining companies’ objectives. 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International Journal of Contemporary Hospitality ManagementRead MoreStrategic Management and Business Strategy1247 Words   |  5 PagesChap 2 1. Compare and contrast the characteristics of the operational, managerial, and executive levels of an organization. Interactions with customers * Functional managers * Monitor and control operational-level activities * The president, CEO, vice presidents, board of directors 2. Compare and contrast automating and learning Automating: Doing Things Faster Organizational Learning: Doing Things Better Supporting Strategy: Doing Things Smarter 3. DiscussRead MoreThe Maya Group Of Hotel1282 Words   |  6 PagesExecutive summary The Maya Hotel, Richmond USA, is medium range hotel for pleasure and business. Maya Hotel is beautiful property, offering 72 exclusive rooms. The Maya property is well known for the convenient location within the Richmond city. The Maya Hotel, Richmond has 72 exclusive rooms and is targeting corporate, travellers, tourist, contractors and labours. Target business segments include the officer business travellers, tourist, contractors and labours sector, due to location of property isRead MoreSwot Analysis Of Hellofresh970 Words   |  4 Pagesit stresses on cooking lessons and instructions to engage their clients’ attachment and loyalty to the company, since they can feel that they are learning new cooking tips and acquiring cooking hands-on skills, but not just filling their bellies. It s meal packages have marvelous meal presentations effects and reasonably priced than those of HelloFresh. Plated center of attention is ascertaining that the products it utilizes are sustainable, that the food constituents come in non-poisonous non-harmful